The Smart Card is a 9x12 billboard-style postcard featuring multiple local businesses, designed to be seen by over 10,000 residents in the best neighborhoods in Beaufort County. This powerful co-op service allows businesses to share the cost of advertising while guaranteeing visibility with no competition, as only one business per category is featured.

With The Smart Card, your business benefits from:

>Guaranteed exposure to over 10,000 local residents.

>No competition from similar businesses—only one business per category.
>A combination of direct mail, mobile, and digital marketing, providing comprehensive, trackable advertising.
>Cost-effective group rates, making it affordable compared to solo advertising.

No! The Smart Card ensures category exclusivity. You will be the only business of your kind (e.g., only one pizza restaurant, one salon, one plumber etc.) featured on the mailer, so you won’t have to worry about competing with other local businesses for attention. and to answer your next question: Nope! - having multiple businesses on the Smart Card does not take away from your offer when exclusivity exists. Residents look forward to the deals coming from The Lowcal Spotlight and typically scan all offers. Actually, since they know we vet our businesses we advertise on the Smart Card, they may be more inclined to use your services being referred in our mailer rather than a stand alone solo direct mail or social media campaign for your business.

With five distinct mailing territories in Hilton Head, Bluffton, Okatie, and Beaufort covering over 50,000 households, each mailing reaches about 10,000 households or approximately 20,000 people. And because the Smart Card is so large, it commands attention, often being the first piece of mail noticed. We focus on distributing The Smart Card to the best neighborhoods in town, specifically high-income, high-traffic areas where residents are more likely to engage with your business.

We offer an all-in-one marketing solution that includes professional design services. Our design team creates a custom ad that reflects your brand and highlights your offer in a visually appealing way, ensuring it grabs attention.

We combine the power of direct mail, social media, mobile marketing, and digital marketing into a single trackable service. This ensures that your business is seen across multiple platforms, and gives you the most opportunities to get more customers.

Special offers like discounts, coupons, and limited-time promotions work best, as they provide an immediate incentive for customers to visit your business. We can help you craft a compelling offer that drives traffic and leads.

It’s simple! Just check the available spots on the front and back of the card above. Once you reserve your spot, we handle the design, printing, and distribution to get your ad in 10,000 local households per territory. Your business will be seen, guaranteed!

Each Smart Card campaign is 4 weeks. In this time frame, the Smart Card will be mailed to 2,500 - 10,000 local residents. The Lowcal Spotlight Smart Card has a total of 10-12 mailings per year along with weekly follow-up email sequences to subscribers further promoting your business during each campaign ensuring exposure month after month.

During the onboarding call, you will have a chance to choose a one-time or recurring monthly payment. A recurring monthly payment will occur until cancelled. There’s no long-term commitment or contract. Cancel when you wish. However, we suggest no less than 2-3 consecutive campaigns in order to test your ad and maximize exposure. We also rotate mailings between territories. For example, if you are in one of the two Hilton Head territories, your ad will rotate to the next territory the next mailing. We just ask for a courteous 45 day notice if you won’t be renewing so we have time to fill your spot without affecting the other advertisers. If notice is less than a month you will be responsible for the next month’s payment for your ad but will be cancelled after that mailing. To cancel, just send an email to: [email protected]